IDC's Cloud Usage in Central and Eastern Europe

IDC Reveals Worldwide CIO Agenda Predictions for 2018

Once an organization adopts cloud, there is no turning back. But the differences in adoption levels across countries and industries is still striking. Among current users of cloud in Central and Eastern Europe (CEE), satisfaction rates reach 75%. Many organizations have firm plans to adopt cloud solutions within two years. Given the variety of cloud options available today, hybrid cloud is expected to be the prevailing platform.

Cloud Markets in CEE

The initial hype and often irrational expectations have been replaced by empirical evidence of use cases and, more importantly, by satisfaction assessments.

The conventional myth holds that sceptics in internal IT departments would take the marketing messages of technology and cloud vendors with a grain of salt and would be eager to point out perceived drawbacks of cloud delivery, such as lack of customization options and inflexibility. The IDC CloudView Survey 2017 for CEE, which was completed in September of this year, documents satisfaction rates among current users of cloud in various CEE countries — which range between 70% and 80%, depending on the type of cloud delivery. Furthermore, current users of cloud solutions have no intention to move their respective workloads back to an on-premise delivery model.

Country Split

CEE countries that are more developed in regard to IT and digital transformation, such as the Czech Republic and Hungary, are the more likely candidates for public cloud adoption, yet the reality is that Polish and Romanian organizations are the fastest adopters of the public cloud model in the region, while their Hungarian counterparts are the least eager adopters. Russian and Czech users display a more conservative attitude, with a preference for on-premise management of enterprise private cloud.

Multiple factors motivate users to migrate to cloud, ranging from business and financial to operational. In the first case, users are enticed by the COQ triumvirate of expected business benefits — i.e., cost containment, operational efficiency, and quality of services.

Industry Split

Individual segments (company sizes) and sectors express specific preferences regarding cloud adoption. Nevertheless, certain commonalities can be observed such as:

  • The smaller the organization, the larger the plans to adopt public SaaS and hosted private cloud.
  • Communications media organizations show highest propensity to adopt public cloud.
  • Private cloud solutions have been deployed by two-thirds of organizations in the finance sector. Even uptake of public SaaS has been growing in this highly regulated sector.

IDC's CloudView Survey 2017 presents regional differences in the current state of cloud acceptance in Central and Eastern Europe, in terms of users' perceptions, priorities, and fears regarding this type of service delivery. Responses such as future cloud adoption plans or preferences for third-party providers can be broken down by country, business sector, and company size.

"The preference for services delivery is just a mirror of the overall business transformation triggered by technological advances," says Vladimir Kroa, IDC CEMA services delivery lead. Users in CEE are well versed in the utilization of new technologies, including leveraging cloud delivery models. Nevertheless, they lack a comprehensive strategy for effectively integrating and managing various delivery platforms, including public and private cloud. This unique study offers insights and clues on the current and future state of the hybrid cloud delivery model.

Users Concerns and Demands

Users are very careful in their selection of a cloud service provider and consider following attributes as key criteria:

  • GDPR compliance is a must.
  • Technological acumen and skilled staff are highly valued.
  • Price must be competitive.

For more information, please contact:

Vladimir Kroa
Assistant Vice President, IDC CEMA


about idc

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit


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